Who's Flo? A Pop Star With Heart

When my friend and colleague Flo Iriondo told me she was recording an EP, I was impressed and excited, but not at all surprised. I'd heard her covers and knew she was an extremely talented musician—and that she lives and breathes self-expression. But even I couldn't have predicted just how Flo her EP would ultimately be. 

Now, you may be reading this and thinking, "Yeah, that's fine. But I don't know Flo, so who cares?"

By the end of her debut EP's six tracks, not only will you know Flo, you'll love her. Appropriately titled Who's Flo, the album is brimming with optimism, inspiration, and honesty—three words that absolutely describe the songwriter herself. These are accessible but authentic pop songs, universal in their themes but stemming from Flo's own experiences as she's traveled the world for the past ten years. 'Say Yes', the EP's first single, so clearly captures her own mantra. That openness to new experiences has gotten her from Buenos Aires to New Zealand, Ireland, Asia, Central America, and Europe, before ultimately leading her to her dream city: New York. 

Flo has a natural talent that will take her far. But it's her passion, positivity, and joie de vivre that really sets her music apart. Who's Flo really is Flo Iriondo set to music, and it's a beautiful thing.